Daniel
Walker.
•Strategic Design Thinker
•Agile Cross‑Functional Leader
•User‑Centered Experience Architect
•Director of UX and Content Systems
•AI‑Enabled Innovation Leader
Are you seeking a UI/UX leader who blends innovation, user‑centric strategy, and scalable design systems? I am your answer.
I partner with stakeholders, product managers, architects, and developers to deliver experiences aligned with business goals and technical realities. With deep expertise in UCD practices—Personas, User Stories, UX Testing, Interviews, Surveys, and Focus Groups—I drive clarity and direction across complex product ecosystems.
I bring advanced experience integrating AI into UX and Content operations, including rapid wireframing, CCL component creation, workflow optimization, documentation automation, and user‑feedback analysis.
An MBA‑trained design leader with 17+ years of experience, I bring strategic vision, executional excellence, and a commitment to delivering meaningful results for both the business and its users.
01 PROFESSIONAL
My Technical Abilities
FIGMA
BREATHE IT
STORYBOOK
LIVE IT
ACCESSIBILITY
LIVE IT
COPILOT
LIVE IT
CURSOR
KNOW IT
SEO
KNOW IT
WEB ANALYTICS
KNOW IT
HTML & CSS
KNOW IT
CHROMATIC
KNOW IT
MICROSOFT OFFICE
LIVE IT
02 PORTFOLIO
My Latest Projects
03 Experience
2024-Today
Director of UX & Content
AssetWorks
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Lead, mentor, and develop UX Designers and Technical Writers; set standards, workflows, and quality benchmarks
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Direct strategy and execution for design systems, including UX Design Library, tokens, and multi‑product CCL governance
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Drive UCD and Design Thinking practices through workflows, prototypes, usability testing, and customer research
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Collaborate with Product, Architects, and Engineering to define requirements, specifications, and workflow logic
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Lead AI adoption for wireframing, CCL component creation, documentation automation, code generation, and workflow optimization
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Modernize documentation using a centralized, responsive knowledge center; implement AI‑powered formatting and content standardization
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Develop consistent AI-driven processes, task lists, and component workflows for scalable delivery
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Deliver coded front‑end UI aligned with Figma designs, reducing developer iteration cycles
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Analyze user stories, feedback, and usage data to inform roadmaps and product planning
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Manage Jira workflows, assign UX tasks, and align deliverables to release timelines
2017-2024
UI/UX Design Manager
AssetWorks
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Hire and train UX Designers
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Build and maintain a UX Design Library
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Use UCD and Design Thinking to inform decision makers, build prototypes, and final designs
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Collect User feedback using focus groups, surveys, interviews and research
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Present new functions and features at User Conferences and Senior Management
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Conduct in-person client interviews to gather usability feedback
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Work with architects and developers to define specifications for workflow
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Create/assign JIRA items for UI/UX Team
2015-2017
Information Architect/UX Designer
The Vanguard Group, Inc.
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Develop wireframes and prototypes
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Employ usability research to develop UX focused designs
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Find user-driven solutions attractive
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to both internal and external clients
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Promote brand internationally
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Support sales with cutting-edge designs
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Visualize complex data graphics
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Lead brand initiatives
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Create engaging graphics on websites
2012-2014
MBA, Strategic Design
Philadelphia University, PA
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Courses were structured around Design Thinking methodologies.
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Courses included Accounting, New Business Ventures, Brand, Research and Design, and Systems Mapping
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Partnered with companies to solve real problems
2010-2015
SR. Design Strategist/Supervisor
The Vanguard Group, Inc.
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Hire, coach, and mentor new designers
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Adhere to brand guidelines
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Design marketing and product material
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Develop regional creative direction
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Prioritize work and assign design resources
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Support digital team with interactive graphics
Juggle multiple projects and consistently meet deadlines
2004-2010
Graphic Designer
The Vanguard Group, Inc.
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Develop marketing collateral for Sales
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Edit and maintain fact sheets for all regions
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Automate daily tasks
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Create campaigns for internal events
1997-2002
BFA, Graphic Design
West Chester University, PA
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Won third place overall in Senior Art show (First Graphic Designer to place)
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Minored in Web Design
© 2021 by Daniel Walker. Proudly created with Wix.com
CONTACT
Let's get in touch. Send me an email or give me a call I would be glad to talk about your creative opportunity.
dwalker-uiuxdirector
Tel: 610.955.5574
Check me out on LinkedIn
